Jaeger-LeCoultre

New York City Lifestyle Campaign

At a glance

  • Production and delivery of a custom content campaign
  • Drive to store activation
  • Branded content campaign
  • Multi-channel promotional campaign

An Afternoon in SoHo with Jaeger-LeCoultre

To promote the arrival of Jaeger-LeCoultre’s Reverso Tribute Duoface Fagliano, Watchonista Creative Studios crafted a custom photoshoot in the streets of Manhattan’s SoHo neighborhood.

The resulting content was used throughout a digital and print campaign, social media activation, and a dedicated newsletter sent to Watchonista’s opt-in subscribers.